When you push the boundaries of what is considered achievable, we will be with you. It is our single endeavour to give you the courage to dream the impossible, and the strength to achieve the impossible. We will be by your side to help you face the toughest tests of nature, time and destiny.
As a company of passionate professionals and a collection of curated products, we do not recognise the limits of the mind or society. We do not want to listen to anything that stops us from helping create the best out there, to take on the worst out there. We are committed to cheer your adrenaline levels. We are devoted to help you answer the call of your spirit. And we are sworn to power your conviction, against all odds, against all limits, against all expectations. As you start climbing the winding mountain roads, you will have us by your side against everything gravity throws at you.
When you challenge the track to conquer ever longer distances, you will have us pushing every cell in your body to keep going. And then, when you have a whole nation urging you for glory, you will have us bringing you the loudest applause. Because sometimes, conviction, discipline and hard work aren’t enough. You need something more. You need the support and the declaration of your biggest admirer, and your strongest enthusiast. You need to know someone’s out there urging you on. Someone dauntless. Someone fearless. With just your performance in mind. All you have to bring to this party is your will and your passion. We will be there with you. We will be there for you. We are OffLimits. Much like you, we are a differently wired company, dedicated to those willing to go across, beyond, and defy every limit.
OUR BRAND STORY
The idea for Off Limits sparked at Siri Fort Sports Complex. The Fitness Academy there is full of young athletes. This was where we witnessed the underbelly of fitness training in India. We would watch these young athletes, and they would be training barefoot or in PVC products. They told us that good high-performance shoes are too expensive, so they train barefoot or in PVC shoes and save expensive performance products for race day.
There is a ton of potential in the affordable, high performance fitness gear space. Thus, Off Limits came about. The brand was created to provide excellent sports gear – both footwear and apparel to athletes and fitness enthusiasts who cannot afford expensive brands and yet train with their hearts out. Fitness gear that adapts to who you are – your training, your drive and your goals.
Our belief, our ideology, is that every individual can achieve the impossible – the space beyond limits conceived by the mind. The individual can defy all these limits – since they exist merely in the mind. As a brand, we take pride in motivating people to achieve beyond what they think is possible.
The essence of our logo, called The Untold captures the brand ethos. The left arrow signifies the gear we provide athletes to excel. The right arrow signifies the motivation, passion, and belief that mold the outlook of the individual. When both go north in tandem, the potential becomes limitless. It becomes infinite. It defies all limits. Becomes Off limits.
he two arrows going upwards denotes mantra of progressing in life & making the race of struggles interesting. The left arrow indicates the proper gear, instruments, tools and opportunities which aid us to push ahead. The right arrow indicated the correct strength, emotion & expression that we carry forward. The trajectory of both the arrows should be simultaneous, to create the right momentum of reaching where we want to. The journey of self the road to discovery – LIFE. And when we start this trip upwards, we know no bounds, no restrictions, no rules. We go OFF LIMITS