Off limits is the attitude that makes you push the mind & body beyond its self imposed limits - embracing no limits of the self. Living off limits is an attitude towards living, taking on challenges – redefining & setting higher goals day in & day out. This attitude makes you realize the talent & abilities that are hidden inside you.
The idea for Off Limits sparked at Siri Fort Sports Complex. The Fitness Academy there is full of young athletes. This was where we witnessed the underbelly of fitness training in India. We would watch these young athletes, and they would be training barefoot or in PVC products. They told us that good high-performance shoes are too expensive, so they train barefoot or in PVC shoes and save expensive performance products for race day.
There is a ton of potential in the affordable, high performance fitness gear space. Thus, Off Limits came about. The brand was created to provide excellent sports gear – both footwear and apparel to athletes and fitness enthusiasts who cannot afford expensive brands and yet train with their hearts out. Fitness gear that adapts to who you are – your training, your drive and your goals.
Our belief, our ideology, is that every individual can achieve the impossible – the space beyond limits conceived by the mind. The individual can defy all these limits – since they exist merely in the mind. As a brand, we take pride in motivating people to achieve beyond what they think is possible.
The essence of our logo, called The Untold captures the brand ethos.
The left arrow signifies the gear we provide athletes to excel.
The right arrow signifies the motivation, passion, and belief that mold the outlook of the individual.
When both go north in tandem, the potential becomes limitless. It becomes infinite. It defies all limits. Becomes Off limits.
The two arrows going upwards denotes mantra of progressing in life & making the race of struggles interesting. The left arrow indicates the proper gear, instruments, tools and opportunities which aid us to push ahead. The right arrow indicated the correct strength, emotion & expression that we carry forward. The trajectory of both the arrows should be simultaneous, to create the right momentum of reaching where we want to. The journey of self the road to discovery – LIFE. And when we start this trip upwards, we know no bounds, no restrictions, no rules. We go OFF LIMITS.